A wedding photography site that sells the whole day

Prices had drifted across six different pages, so a couple could read three different numbers before they ever sent an inquiry. The gallery showed single frames with no sense of a day. And the homepage was being crawled by Google but not indexed for the competitive Charlotte searches it was written for.

• Rebuilt the site as static pages with images resized and converted to modern formats for every screen size.
• Moved every price into one source that feeds the page, the inquiry form, and the search schema, so they can never disagree again.
• Refocused the homepage on the brand name, backed by business, FAQ, and blog structured data linked to the Google Business Profile.
• Turned the gallery into a running journal. Each session gets its own page with the story, the details, a full photo grid, and a lightbox.
• Wrote alt text for every image from the photograph itself, not the file name.
• Added checks that stop a deploy if a page is missing from the site index or breaks a design rule, so mistakes are caught before a visitor sees them.